Can the right people actually find your website when they search online?
What is SEO?
Search Engine Optimisation is definitely something to consider if you have a web site and want other people to find you. SEO is what makes your website understood by the search engines so that your website can be listed to the people that are right for your business.
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.
The Benefits Of SEO For Business
Are you a small business owner who wants to take their venture to the next level? Have you considered SEO, but aren’t quite sure whether it’s really for you? It can be hard to know if it’s the right step, but in many cases, it can totally transform your business.
Here, we take a look at 10 ways in which small business can benefit from search engine optimization.
- Compete With The Big Boys
Even if you’re running a business from a spare bedroom in a rented property, the advances in the internet mean that you can take away customers from massive brands and take them as your own. It’s just a case of getting in front of your target market. If you have high ambitions, SEO could be the tool you need to reach them.
- Cost Effective Ways To Advertise
SEO doesn’t have to be massively expensive. Yes, you’ll have to make a decent investment if you want an expert professional, but they can make you much more money than you’ll part with. If you’re worried about the cash side of things, consider pay on results SEO. This way, you quite literally have nothing to lose.
- Manage Your Online Reputation
Whether or not you’re aware of it, conversations are probably already happening online about your business. When you launch an SEO campaign, you’re ensuring that people find your official information when they search for you, and don’t just get lost in a sea of reviews.
- Reach New Markets
You might be operating from London, but there’s no reason why you can’t sell to people in Australia. You just need to reach them. With SEO, this becomes a valid possibility. In many ways, online marketing is entirely transforming the world of business.
- Improve Your Website’s Usability
Internet users are notoriously impatient, and if your website doesn’t offer them a high quality experience, they’ll be off to your competitors. When you’re working with a professional SEO practitioner, they’ll be able to advise you on how to make your site as accessible as possible.
- Build Trust
People trust Google. If your website is appearing on the first page of a search, they’re likely to trust you also. In the days of e-commerce, this is absolutely essential. You could be just about anyone, so you need to take every opportunity to prove how trustworthy you are.
- Increase Traffic To Your Website
Having a website is pretty pointless if you aren’t driving traffic to it. If people can’t see what you’re selling, they quite simply can’t buy it or even enquire about it. A good website is a wise investment, but only if you’re going to promote it. SEO is one of the most effective ways to do this.
- Stop your Competitors Beating You
If your competitors aren’t already using SEO as part of their marketing mix, you can safely assume that they soon will be. And when they do, they’ll be taking customers from directly under your nose. Make sure that you get in there first and get the top search engine results for yourself!
- Access To Customer Data
When you start an SEO campaign, you’ll have access to all kinds of wonderful data that can really drive your business forward. You’ll find out what your customers are searching for online, and this could be the inspiration for new product lines. This sort of data is invaluable to your business, and could give you the competitive edge you need.
- Results Are Permanent
When you use a traditional form of advertising such as space in newspapers, the results will only last for a short period of time. But when you use SEO, you’ll continue to appear in the search results for long after you’ve finished your campaign. Of course, it’s wise to make your campaigns an ongoing commitment if you want to keep seeing the best results possible, but you won’t lose your rankings overnight if you don’t.
As you can see, SEO holds unprecedented potential for small business owners. If you’re ready for your next level of growth, it’s one of the best decisions that you can make.
Without SEO, all the time and money you spent on creating the website, and perhaps maintaining it as well, could potentially be considered a waste of time, money and effort, unless you are doing something else to drive traffic to your website. The people you want to see it are having problems finding your site when they search for you online.
It is all about your Online Presence. Having a pretty website doesn’t attract any attention on its own. What decides the number of people visiting your site is, first of all, how easy it is to find your site. Secondly, the quality of content you have put in it. A third strong factor is the mobile friendliness. Get those right, and you’re in with the search engines and your online presence becomes a statement of authority.
Search Engine compliance
Our definite number one advice is, make it easy for people online to find your web site. Allow the search engines to understand your web site through SEO so they can list your site when your site is relevant to people.
On a technical level, SEO is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, including Google, Bing, Yahoo and other search engines.
But that’s technical. Translated to a non-technical language, SEO is like a window cleaner for a shop owner. If you have clean windows and a clean business sign, people can quickly see and understand who you are and what you have to offer.